As temperatures rise during the hottest month of the year, 7UP® has brought a new chill experience with the launch of Mint Lemonade in Pakistan that leaves consumers feeling super-duper refreshed in the summer heat.
‘Aik Mint mein refreshment’ social stunt brings a snowy surprise to scorching environments across multiple countries in the region
from 7UP, it’s clear that staying cool during one of the hottest weeks of the year–when
cities like Cairo, Karachi, Riyadh, and Dubai regularly reach averages of
38°C–is a universal challenge. This insight, and 7UP’s commitment to bring the
refreshment, has fueled 7UP’s ‘Aik Mint
mein Refreshment” campaign taking over social media feeds with surprising
CGI (computer-generated imagery) content
that transports you to a refreshing snow-filled oasis.
New research from 7UP reveals that rising
temperatures in Pakistan are disrupting daily life with almost 70% saying everyday tasks take significantly longer to complete. In fact,
across hot weather markets like the UAE, Pakistan, Saudi Arabia, and Egypt, two out of three people say they’d
rather be covered in snow on a
scorching day. Also in Pakistan, over a
third (39%) of people try to cope
by sitting in front of a fan for hours
while almost half (49%) take cold showers in the
middle of the day.
7UP, the ultimate refresher, is here to help! With the zesty new and exciting Mint Lemonade,
7UP delivers an all-consuming, revitalizing boost when it’s needed most. It’s
the full-body cool-down you crave (no cold showers or giant fans required!),
because when the sun’s blazing and the sweat is dripping, there’s simply
nothing better than cracking open an ice-cold 7UP Mint lemonade to finally
refresh.
Turning up the cool
factor further, 7UP is working with some of the hottest celebrities and
content creators across the globe to bring this concept to life digitally
with a bold, creative activation designed to show that 7UP is so refreshing, it
brings snow to the summer.
From
July 14 to July 20, social media
feeds across the Middle East and South Asia will be taken over by surreal,
cinematic influencer videos showing snow falling in everyday summer scenes - a
street corner in Karachi, a Dubai rooftop, a Cairo market. The unexpected
twist? Each snowy takeover is triggered by the simple act of opening a can of
7UP. Bringing the digital stunt to even greater audiences, local celebrities
will join the brand to post their own snowy scenes as they crack open a
refreshing can of 7UP.
Salman Butt,
Senior Marketing Director at 7UP, who commissioned the research commented,
“The
physical impact of extreme heat on our bodies cannot be underestimated, but
sometimes a refreshing break is all we need to get back to normal. Whether it’s
a moment to reset during a busy day or a way to cool yourself down, 7UP
delivers the ultimate, Super Duper Refresher to those across the globe. As for
the social activation, we wanted to do something that not only made people
laugh or share, but also made them feel refreshed in the moment. This is what
7UP stands for — a burst of freshness, fun, and refreshment in a world that can
feel a little too hot.”
The
activation will culminate in a final brand montage reel posted globally on 20
July, showcasing all seven days of snow, all seven cities, and one clear
message: 7UP didn’t just show up this summer, it snowed up.
Head
to 7UP’s socials to see how it’s refreshing people across the world with its
crisp taste, bringing the invigorating feeling of fresh snow to the sweaty
summer heat, at @7uppakistan. For further information on the global brand
platform and local market activity, please refer to local websites.
*
7UP is a trademark of PepsiCo for all international markets excluding the US
FOR MORE INFORMATION, CONTACT:
jenaifer@pangolinpr.com
Notes to editors:
(1) The research consists of an online survey of 8,000 adults, including
2000 UK adults (nationally representative on the basis of age/gender/region),
2000 IN adults, 1000 UAE adults, 1000 EG adults, 1000 PK adults, 1000 KSA
adults, was commissioned by Pangolin on behalf of 7UP and conducted by market
research company OnePoll, in accordance with the Market Research Society's code
of conduct. Data was collected between 30.06.2025 and 09.07.2025. All participants
are double-opted in to take part in research and are paid an amount depending
on the length and complexity of the survey. This survey was overseen and edited
by the OnePoll research team. OnePoll are MRS Company Partners, corporate
membership of ESOMAR and Members of the British Polling Council.
About PepsiCo
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$92 billion in net revenue in 2024, driven by a complementary beverage and
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